Adelaide Oval is shaping up as a cash bonanza. Picture: Chris Mangan Source: The Advertiser
ADELAIDE Oval is shaping up for a cash bonanza from outside its sport earnings, with more than $1 million of function and events business booked in from when the doors open next October after its redevelopment.
The Stadium Management Authority, a joint venture between football and cricket, has estimated the function and events business will build to a sustainable $9 million a year, with the yet-to-be-built city-view room in the southern stand having the most earning potential.
SMA chief executive Andrew Daniels told aifThe Advertiseraif it was estimated the substantial increase in business at the Oval would provide 1000 casual hospitality jobs and, if the boom eventuated, money would trickle to football and cricket.
"It's a fantastic result,'' Mr Daniels said of the early bookings. ``Melbourne Cup is booked in for next year and from October 1 next year we'll see the benefits of this.
"There has been an enormous interest in the Oval.''
Bookings for functions and special events come as the key players in the redeveloped Adelaide Oval football and cricket are beginning their sell for football's move from West Lakes after next season.
Adelaide Football Club supporter services general manager David Couch said the club had received a spike in interest for membership and corporate packages for 2013, with supporters seeking to set themselves up for a shift in 2014.
The Crows have anticipated losing up to 4000 members through a migration to Adelaide Oval's Ultimate membership, which gives patrons access to Crows and Port games and the cricket. But they expect to maintain club membership at about 45,000 for next season.
The enthusiasm for Adelaide Oval is already making a change.
"There are a lot of people coming on board as members now,'' Couch said.
"They've knocked the thing (Adelaide Oval) down and they're building people can see it, almost reach out and touch it. We're really starting to see a fair bit of business coming our way on the back of the fact that Adelaide Oval is going to be there in 12 or 18 months.
"It's only really early days but anecdotally we're fielding lots and lots of inquiries and have people coming out of the woodwork.
"It's probably as much to do with having had a good season but Adelaide Oval is an equally important reason.''
Similarly, Port Adelaide is stepping up its efforts in attracting member and corporate support by using the profile of chairman David Koch, a television personality and financial adviser, to use 2013 as a springboard to Adelaide Oval and capitalise on the club's new coaching structure and board.
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